A Crocodile in a Snow Storm.

A Crocodile in the River Avon in Bristol leads to a quadrupling of beer sales.

A sighting some 10 years ago, by a local Bus Driver of what he imagined was a Crocodile in the river was brought to life by the BlackArtsCo and used to create both conventional and digital awareness that included the Mirror, Daily Mail and ITV coverage as well as over 2.5 million hits on a single TikTok post. Watch the “Crocodile in a Snowstorm” Campaign Report here.