Award winning Spritz on the telly.
When our friends at London Cru wanted to launch a new English sparkling wine spritzer in a single serve can to an already crowded retail category, they came to us.
With a UK market worth £3.6mlln*, the brief was to develop a brand identity for the new product, which would provide stand out whilst still retaining a premium brand feel to support a premium price positioning.
In a busy, crowded single serve category, we created a standout visual brand Identity for ‘London Spritz’ keeping the design clean, clear and crisp to reflect the quality of brand and product … from London’s first urban winery.
Not only did the new brand identity open doors to new distribution opportunities for the product in Co-op, Laithwaites and Harvey Nichols, it was also awarded a Silver in Harpers Design Awards 2021….. and was recently lapped up by Holly and Philip on on ‘This Morning’..
*The Can Makers Committee, 2019
The Black Arts Company is delighted to have been given this prestigious award.
Delicious new White Wine and Rosé Spritz in cans from English Grapes and created in a Central London Winery.
Primary and secondary packaging designed by Ryan Hadley of The Black Arts Company for London CRU.
Reading Time: 11 seconds