BSM ‘Upside Down’
The aim and ability to change consumer perceptions and buying intentions are one thing but building a “brand inside” an organisation is paramount if the overriding aim of commercial success is to be achievable.
This campaign, running across all media, is only six months old. This makes it difficult to assess its impact, but in the fiercely competitive car sales sector appearing, and more importantly, acting differently is vital.
Time will, as always, tell.
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