Meantime Truck

Meantime Brewing Company in Greenwich South London was, along with Camden Brewery & Brewdog, at the forefront of the craft revolution. It was a brave new world run by enthusiasts, dreamers and above all beer lovers. The flavour and quality of the product was all that mattered to many but the “big three” realised they were still competing with the industrial beer manufacturers in the real world, all with huge marketing budgets.

If Meantime was to grow it needed to present a “professional” face to the market and it did that with advertising, partnerships and Brewery visits all run on tight financials and within the spirit of the craft movement.

The Black Arts Co was delighted to be involved across all three and concocted a campaign based on the premise that everyone who settled in London became a “Londoner” despite their place of birth in the UK or abroad.