93% Increase.

Sales almost double helped by a brave OOH/Social Media Campaign

For hundreds of years people have enjoyed beer because apart from anything else “it’s good for you”

“Consumer demand to produce a greater variety of beer types, including alcohol-free beers, may also help to increase the number of beers which may have greater potential to improve health, with lower levels of alcohol, while still being tasty products.” Aston University.

This research appeased the wrath of the ASA and contributed to almost a doubling of demand.

Butcombe Brewery’s “Goram” brand has shown that brewing a Zero Alcohol Beer in such a way that it tastes exactly like a “normal” beer has an enormous appeal to consumers.

The Real Thing.

A cold day in Bristol, just before Christmas, underneath a Banksy, we asked a representative sample of people what they thought of Goram Zero. The results were amazing!