Very Quick Work

A last-minute opportunity to sponsor Formula E coverage on Channel 4 was presented to our client, Bristol Street Motors. They needed a completed creative sponsorship idents campaign to be developed and delivered within 23 hours!

The challenge was to work to this very limited time frame by both developing and delivering completed films, but with no time to create bespoke campaign material. We used high quality licensed film and created CGI light streams travelling through night time cityscapes. This reflected the pulses of energy that provide the power source of Formula E, as well as the Urban raceways that are at the heart of the rapidly growing “acceptable” face of Motor Racing.

Delivered to station for approval just 23 hours from the Client briefing the creative was widely admired by Channel Four for its succinct message and stunning execution.