Diana Meets Michael

In 1988, the world's biggest superstar Michael Jackson toured the globe with the 'BAD' tour. It struck Ian Cassie, founder of The Black Arts Company, that it would be a great PR opportunity to get Michael, the most famous man on earth, to meet HRH Princess Diana, unquestionably the most famous woman on earth. From there, the Great Ormond Street Children's Hospital (GOSH) and The Prince's Trust were given over £2 million, the proceeds of the final concert, from the UK at London's Wembley Stadium.

The publicity when the couple met for sponsors Pepsi Cola was gigantic.