Brand Evolution
Changing perceptions of brands or even the categories they live in, is always a challenging task in advertising, marketing and brand perception. The explosion and power of social media channels is a great weapon and can improve a brands image and reputation quickly. Sadly though it can very rapidly go the other way.
Building on a company’s history has always been a great route, especially against the newcomers. We can do what they do, and probably better, but they cannot suddenly own the heritage, knowledge and infrastructure of a brand that has made it through a century of trading.
This campaign seeks, across all media, to remind existing customers of great motoring memories whilst bringing relevance to new consumers by referencing periods in time that have caught their attention through shows such as “Peaky Blinders”.
Set in the 1920’s and 30’s in Birmingham, which is incidentally is where Bristol Street Motors began, the film also took inspiration from the wonderful “Serpent” series that made an often clumsy period of the 1970’s look “cool”.
Credits
This film was directed by Ian Cassie. Director of Photography: Paul Bond, Art Direction: Shane Holley and Ryan Hadley, and Production: Dylan Chambers and Amanda Wilson.
Creative Development: The Black Arts Co and Tom Cummings from Bristol Street Motors.
Photography: Jack Wood, Casting: Victoria Thomas Gough, Costume Designer: David Hawkins, Motion Graphics: Sam Freeman, Soundtrack written and Produced by Jonathon Quarmby at RAK Studios, and Edited and Graded at The Attic by Paul Jones
TikTok content: Beth Aynsley for Bristol Street Motors.
Locations include The Black Country Museum, The Britannia Hotel in Coventry, The Rotunda in Birmingham as well as locations in Scotland including Nissan Glasgow.
This advert aims to be game-changing in the sector and we believe that we have achieved that.
Reading Time: 1 minute 12 seconds
