Vax is an Iconic British Company founded and run in the West Midlands with a heritage of innovative floor care products.
The Black Arts first project was to promote a range of products in their emerging “Air” Range. The first project for the newly formed Black Arts adopted the image of a ballerina.
This mirrored the rotation of the product, it’s lightness as well as the grace and beauty of the product.
The resultant advertising “inspired” retailers, both on the high street and in the rapidly growing online marketplace, the people who worked for, and ran, Vax and most importantly consumers.
This lead to Vax becoming the No1 Volume Floorcare Brand in the UK.