Selling both new and used cars is an industry that is often perceived by the public as having a rather “dated” approach to life.
Vertu Motors Group represents 24 new car brands and sells thousands of used cars through their UK Retail Brands which include Bristol Street Motors, Vertu Honda, Farnell Land Rover & Jaguar and Macklin Motors
The Campaign, Created and Produced by The Black Arts Company covers Cinema, ITV 1 & Channel 4, On demand TV , Digital and Radio Advertising and is launched on the 29th July and continues for the rest of the year.
It reflects the contemporary, multi-faceted way the Group are reacting to consumer trends and thinking based on turning the Industry “Upside Down”
All on the back of winning the prestigious AutoTrader “Customer Experience” Award for 2019.
So clearly it’s beginning to be noticed.