The ‘Black Arts Founder’ Ian Cassie was responsible for the “Italian Style” positioning, the Creation and Film Direction of International Advertising films including a remake of scenes from the iconic “La Dolce Vita” (voted by The New York Times as Best Foreign TV Ad), Europe’s first “Pop Up Shop” (Emporio Peroni) the World’s first 3D Website, a fashion show on a London river bridge as well as establishing Peroni, Italy.