The Black Arts are proud to have renamed the annual CoOp Suppliers Event as “The Pioneer Awards” and have helped realise them both Live and on film.
The 2018 Pioneer Awards featured the theme of “circus” and this title sequence featured the imaginative, talented and brave Excecs from the Coop Angel Square.
The Black Arts are proud to have renamed the annual CoOp Suppliers Event as “The Pioneer Awards” and have helped realise them both Live and on film.
The 2018 Pioneer Awards featured the theme of “circus” and this title sequence featured the imaginative, talented and brave Excecs from the Coop Angel Square.
Once upon a time, not long ago, the “Discount Supermarkets” led by Lidl and Aldi were the stores reserved exclusively for those unable to appreciate, or indeed pay for, high quality food and drink.
The Black Arts persuaded the brave marketeers at Lidl to build a Restaurant in East London’s then “trendy” Shoreditch that appeared to be a “Start-up” not a “Pop-up”.
It served amazing food in an intensely competitive area to diners whose weekly shop was more likely to be at Fortnum & Mason (or the very least M&S) The resident Michelin Starred Chef ( a former store manager at Lidl) prepared delicious food and award winning wines and a bill at the end of the meal .
However there was a twist if the bill came to £125,80 it was followed by good news “Because all the food and drink is from “Lidl” your bill tonight is £27.43”
Lidl Surprises was born, proved a PR and Social Media triumph and the resultant Advertising helped change consumer perceptions forever.
The Black Arts Company are proud to be associated with, and have created and managed, the Production of the 46th PFA Awards held on Sunday 28th April at The Grosvenor House Hotel in London’s Park Lane.
The co-ordinated Brand iD, with design Agency Matrix, coupled with the Co-Production, with IMG, of more than 25 VT Packages as well as the selection and management of Music Artistes and Presenters took more than six months to develop and co-ordinate.
The Black Arts Co. engaged IMG to facilitate the broadcast satellite and streaming, with Live Event Director Andy Cox co-ordinating the staging design and build, live graphics and Event Production undertaken by The Black Arts Company.
When launching Peroni in London in 2006 as an Italian Style Brand it seemed natural it should have its own Flagship Store. Sloane Street was chosen as it was at the heart of the major Italian fashion brands. It was dramatically successful and the start of “pop up shops” except no one called it that as they didn’t exist. “This is the future of Marketing” triumphed the FT. Owners SAB took notice and promoted the brand across the world and changed the consumers perception of beer forever.
Websites shouldn’t really contain “pitch creative” If we put all the wonderful ideas we have pitched to clients who didn’t agree this would be the worlds largest site.
However there is an exception. The third Monday in January they say the bleakest, most depressing day in the year. What, we agreed with Disney, would be wonderful would be to create a massive Mickey Mouse balloon to light up London on that day ( after all who do we all love more than Mickey…)
Construction began, location permissions were agreed and this truly delightful idea was on its way
International events however intervened. The horrific attacks in Paris were witnessed by Disney executives and with the Resort in the City a major commercial consideration the desire for the project dissipated. It was cancelled!
Meantime is gaining London, national and international distribution and has become Britain’s leading craft beer. A Beer Tanker for Meantime cost £42,000 to build, but over the first weekend it sold over £30,000 of beer and paid for itself within six weeks. This has been joined by two relatives “Half Pint” and “Delivery Guy”
