“Some people love their cars so much they give them a name”
In a recent survey from the AA over half of Women car owners and nearly a third of men gave them a name.
This campaign, clearly directed at social media, is promoted through advertising on ITV, Digital, POS, Press, PR, Pitch side and OOH.
All elements were created and produced by The Black Arts Company
Vertu PLC are one of the largest car retailers in the UK selling more than twenty of the World’s greatest car brands from Nissan, Ford and Toyota to Land Rover, Vauxhall and Volvo.
The Black Arts Company have been commissioned to work on both Brand and Sales Communications across the Group. This includes TV Advertising, Point of Sale as well as Press and Out of Home Advertising. Group brands include Vertu Honda, Vertu Mercedes, Farnell Jaguar and Bristol Motors.
The TV Advertising was shot on location in the City of Cape Town as well as the environs of Franchoek with Production House, Atomik Pictures. It was Directed by Ian Cassie and shot by Tom Pierrepont and Jack Wood. Stills Photography: Mike Storey. Art Direction: Shane Holley. Project Account Direction: Amanda Wilson. Film Editing: Paul Jones & Jack Wood. It was produced by The Black Arts Productions for the Agency of the same name.
Bristol Street Motors – TVC
Vertu Honda – TVC
Drone chasing Renault Clio RS across the bridge at Franchoek Pass.
Drone filming Ford Ranger at Oak Valley Farm.