Starting a new job inevitably conjures up those ‘first day at school’ jitters again. Full of inner questions and nerves I walked into The Black Arts Company on February 1st 2016.
Are my shoes clean enough?
Am I too smart?
Am I too casual?
Who’s the office weirdo, that I will mistake for being friendly, and end up having to endure a week of lunches with?
As it turns out I arrive to boxes, cables and am swiftly told to roll my sleeves up – ‘We’re starting over’- the always friendly David says. I’m put to work revamping the office and in a symbolic twist of fate, on my first day, I am already part of the foundations of The New Black Arts Company.
In today’s changing climate- brands look to us agency-folk to rebrand, launch and sell sell sell for them. But we agencies need to be introspective, practice what we preach, re-vamp and cater for our clients by stepping outside of our creative and cultural comfort zone. This is the first thing that struck me about TBAC, they are brave – we are brave. Someone says no, Ian says why? Someone says it’s going to be hard, he says, ‘no, it’s going to be good’ and so the Black Arts Company facelift started, without a moments hesitation.
I, luckily enough managed to persuade Ian and David to take me on over a lunch. The apparent strings I bring to the new threading of the bow, are my prior experience in digital advertising and brand/ music partnerships. Given the agencies portfolio of clients and previous work, I was chomping at the bit to bring in some new ideas and write creative briefs under the invaluable guidance of a top Creative Director. Not only this but I would be working alongside Amanda, the extremely experienced and well accomplished Account Director, who’s enthusiasm and knowledge has seen her work on and produce some of our clients most highly praised work, developed by the extremely talented Art Director Shane and our in-house Editor and film guru Jack.
But what is an agency without a culture? We in part, had lost our mojo, but sent to us, by a great friend and client of the agency was our perfect remedy…. Enter Debs. Debs joined a month or so after myself, from the Barbados tourist board. Instantly she bought fun, bounce, structure, flair and Prosecco Friday’s to TBAC. Needless to say she was an instant hit, despite being a Gooner.
So where are we now? After churning out one of the UK’s biggest football’s productions; developing new brand portfolios for a number of clients; creating a number of beautiful and insightful brand films and the soon to be new office, we are certainly in our new groove and The New Black is certainly an exciting shade to be in.