Orange was widely recognised as the brand of the 90’s not only for the way it transformed the Mobile Telecoms Industry and the massive commercial success it enjoyed, but for the extraordinary advertising created by WCRS and the revolutionary brand image and positioning from Wolff Olins led by Doug Hamilton.
It spawned, almost single handedly, a torrent of Brand Consultants intent on making the simple, complicated, making the passionate, dull and above all making as much money as they could from eager brand owners anxious to join the growing belief that Brand Values and Positioning were the answer to their prayers.
Ian Cassie, of The Black Arts. was privileged to have stolen much from the Marketing teams at Orange and their extraordinary Agencies and to have contributed with work on the Brand Internally, across Sales Channels and externally with F1, BAFTA, the IPO and the projection of the coming 3G revolution with the “Orange World” film that both inspired people at Orange and the Analysts from the City who followed the sector closely.
The Black Arts are proud to welcome Doug Hamilton as speaker at our second “Brandwagon” event to be held in the splendid cinema at the equally splendid new Soho House on the evening of Thursday 21st January.
For details and complimentary tickets contact firstname.lastname@example.org